Why We Use Subscription Pricing (And Why It Matters)

If you’ve worked with accountants or consultants before, you know the drill: you pay by the hour, or you pay for a specific deliverable. It’s transactional, it’s hard to predict, and it often leaves both sides focused on the wrong thing—outputs instead of outcomes.

At Songbird, we’ve chosen a different model: subscription pricing.

What Subscription Pricing Means

Instead of billing by the hour or by the project, we create a customized subscription that fits your needs. You pay one predictable amount each month, and in return you get ongoing access to our guidance, support, and expertise.

The details vary depending on your business. Some clients need more help with financial systems, others with strategy, others with accountability. Your subscription is built around you—not a generic checklist.

Why We Love It

Subscription pricing changes the whole dynamic of the relationship. It allows us to:

• Focus on outcomes, not outputs. We’re not watching the clock or nickel-and-diming deliverables. We’re focused on helping you build the kind of business you actually want.
  
  
• Build trust and responsiveness. Because you’re not “on the meter,” you don’t hesitate to reach out when you need help. That makes it easier for us to support you when it matters most.
  
  
• Reduce surprises. You know exactly what you’ll pay each month, and we can plan together with clarity.
  
  

Put simply: subscription pricing frees us to take better care of you.

How It Fits the Transformation Economy

The Transformation Economy is all about guiding people toward change, not just selling them services. Subscription pricing makes this possible. It shifts the emphasis away from transactions and toward ongoing transformation.

Instead of selling you tax returns or strategy sessions as isolated tasks, we walk with you through the whole journey of becoming a stronger business owner with a healthier business. The subscription model aligns perfectly with that covenant—it’s about long-term transformation, not one-off transactions.

How We Got Here

We were already building relationships this way before we ever heard the term “subscription pricing.” We knew we wanted to focus on results, not hours, and to shape our work around your real needs.

When I (Wes) picked up Time’s Up by Paul Dunn and Ron Baker, it put words and structure to what we were already reaching for. Baker—who also helped start Threshold, the group shaping ideas around the Transformation Economy—was one of the first voices urging professional firms to abandon timesheets years ago. His work confirmed what we felt in our bones: the old model was broken, and there was a better way.

The Bottom Line

For us, subscription pricing isn’t just a billing method. It’s part of a bigger philosophy. It reflects our commitment to outcomes over outputs, transformation over transactions, and long-term flourishing over short-term fixes.

That’s why we use it—and why our clients love it.

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